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Business Travel Definitions: What is Online Adoption?

Business Travel Definitions: What is Online Adoption?

Online adoption is the term used to describe the proportion of travel bookings made using an online booking tool versus the number of bookings made using traditional methods such as by phone and email. Measuring online adoption is important, as greater use of an online tool will reduce the costs of using a travel management company and standardise the travel bookings process for your employees.

In order to drive greater adoption, you first need to understand what the benefits are of using a booking tool supported by a travel management company to manage your business trips.


#1 It saves you time…

It’s a common problem that travel bookers find themselves spending far too much time scouring the internet for the best rates available, leaving no time to get on with more important things. Having an online booking tool provided by a Travel Management Company (TMC) frees up a travel bookers time. This allows the workforce to book the majority if not all of the travel themselves, leaving you to concentrate on the tasks associated with your role whilst still managing and having oversight of your company travel.


#2 One simple centralised solution

Having an online booking tool at the end of your fingertips helps to streamline the booking process. Travel Bookers will have a dedicated login, in which the Online Booking tool will know who they are: their travel preferences, preferred suppliers, and personal travel records. It helps to alleviate some of the stresses associated with booking travel whilst leaving you in control of keeping all travel bookers compliant with company travel policy.


#3 It saves you money…

All users will have access to the same content and deal available on the internet, meaning savings can be achieved through visual guilt. You can set the parameters of spend, but bookers are usually likely to choose the lowest costing option when they see a range of fares and options available to them on the screen in one place. You will save money quickly and easily by paying a lower service fee than you would for booking over the telephone. A good corporate travel agency will provide an experienced account manager gaining access to corporate rates and discounts, ensuring you find the best deal within every search.


#4 Anywhere anytime

From booking flights to Dubai or arranging rail tickets to London, bookings can be made anywhere! All you will need is an Internet connection, so take up a spot on the train or local coffee shop, connect to their Wifi and book online. An online booking tool is designed for managing straightforward point to point business trips.  For multi-sector and more complex journeys you will need the support of an experienced business travel consultant to help build your itineraries, but an online booking solution should work in complete harmony with the offline travel teams to help your organisation and its travellers benefit from a simple complete and quick solution to travel booking.


#5 Analysis

Depending upon the capabilities of your Online Booking tool, you will be able to track all of your travel bookers travel preferences, personal travel records, and preferred suppliers all in one place. Having this data available, teamed with your travel management companies management information metrics, will provide valuable insight into your business travel activity. By leveraging this data, you can identify opportunities for improvements within your business travel programme.


Using an Online Booking Tool can be one of the solutions offered by a business travel agency to combating your business approach to booking corporate travel. A good Travel Management Company will provide training sessions on how to use the online booking tool effectively and to be able to take ownership of it as your own in-house solution leaving you and your business to get on with the things that matter most to you.

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About Danielle Martinez

Danielle is our marketing coordinator and loves nothing more than creating thought provoking and interesting content to help our customers with business travel. Feel free to contact Danielle if there is anything you’d like to see covered within our business travel blog, she’d love to hear from you!
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