Hotel giant Accor and Air France KLM are planning a “dual reward” loyalty scheme for both companies’ customers around the world.
The two France-based firms said this was the “first time in the European travel industry a dual reward scheme has been offered”.
The deal will allow members of Air France KLM’s Flying Blue and Le Club AccorHotels loyalty programmes to simultaneously earn Miles+Points rewards across all flight and hotel bookings, as well as more ways to redeem their points and miles.
Benjamin Smith, chief executive of Air France KLM, said: “Adding more options to earn and redeem Flying Blue Miles was a key driver for the development of Miles+Points, and we are glad we could develop this together with our partner Accor.
Accor’s chief executive Sebastien Bazin added: “It brings together two formidable players in global tourism and rewrites the rules of loyalty building. This major partnership will contribute to realising this promise, leveraging the international footprint of both groups.”