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British Airways launches at-seat food and drink ordering

BA at seat ordering

Great news for Business Travellers as British Airways has unveiled a new inflight digital ordering platform for Euro Traveller passengers that will allow them to order additional snacks and drinks mid-flight, directly to their seat.

The new system will complement the airline’s Buy Before You Fly offering, where passengers can order from the airline’s full Speedbird Café menu in advance of travel. 

To place an order, passengers connect to shop.ba.com using the onboard Wi-Fi service free of charge.

The service will be available from 19th July on selected routes before rolling out across other eligible services.

Tom Stevens, British Airways’ director of brand and customer experience, said: “We know that customers like being able to purchase their food in advance of travel and guarantee their first choice, however, we also understand the importance of an extra cup of tea or a gin and tonic, in the moment. We think that this new digital ordering proposition, coupled with our pre-purchase option is a winning combination, catering for everyone’s needs.”

 
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About Danielle Martinez

Danielle is our marketing coordinator and loves nothing more than creating thought provoking and interesting content to help our customers with business travel. Feel free to contact Danielle if there is anything you’d like to see covered within our business travel blog, she’d love to hear from you!
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