Here we give you an overview of the V's of corporate travel taken from our FREE Download - Business Travel Glossary The A- Z of Corporate Travel ...
Visual Guilt
Visual guilt is the tendency of employees to book
cheaper options simply because they saw lower
prices on an online booking screen. As a result,
using an online booking tool can reduce average
transaction values simply because users
experience visual guilt at the time of booking
when they wouldn’t have done if someone else
was booking on their behalf. When travellers see
all the options themselves, they find it tough to
overspend because their conscience won’t let
them and they know the missed savings will be
reported on.
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