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Which Airline Corporate Reward Programmes should business travellers join to maximise value? (2019 Update)

Which Airline Corporate Reward Programmes should business travellers join to maximise value? (2019 Update)

We all love a freebie… whether it’s collecting the stamps at your favourite coffee shop or your supermarket loyalty card – everybody likes to get more value for their money. 

Booking flights is no different, and although the majority of people know about frequent flyer points and how they can be spent to book new flights or upgrade to a higher class of a pre-existing booking, from my own experience of meeting with new clients and it’s often the case they are not aware of the ways airline memberships schemes offered to the actual company rather than the individual travellers can add additional value to their travel programme. 

To start off – the good news is these schemes in no way take away from your travellers own frequent flyer schemes - they’re still able to earn their own points as usual, and when signed up to a business loyalty scheme, your company also earns points too – so basically, double points and what's more?... they are free to join! 

For some companies, it makes sense to join a certain airline scheme for an airline your business travellers use the most, and if you currently switch between airlines, depending on your overall travel spend it may be worth choosing to stick to one airline where possible to ensure you earn as many points as possible. 

Most airlines have some form of Corporate Loyalty Schemes, here are a handful to consider and the benefits they will offer to your company: 

BA on Business 

BA fly to over 200 destinations in 75 countries across the globe, so chances are your company will book with them at some point, and if so, it’s highly recommended you sign up to the ‘BA on Business’ scheme. The scheme also includes American Airlines and Iberia too to maximise your earning and spending potential. 

The free to join scheme operates on a tier system, and when you join you automatically enter the Tier 1, the system then operates as follows: 

Tier On1 

 Spend £0 – £29,999 on annual company travel and earn 1 point per £1 spent. 

You'll earn one return reward flight from Heathrow to New York in economy when you spend £9,000. 

Tier On2 

Spend £30,000 – £299,999 on annual company travel and earn 1 point per £1 spent plus a 25% tier bonus for every point earned (i.e. 1.25 points per £1). 

You'll earn one return reward flight from Heathrow to New York in economy when you spend £7,200. 

Tier On3 

Spend £300,000 + on annual company travel and earn 1 point per £1 spent plus a 50% tier bonus for every point earned (i.e. 1.5 points per £1). 

You'll earn one return reward flight from Heathrow to New York in economy when you spend £6,000. 

As well as earning points when flying, this scheme also has the option to get upfront discounts instead of points and allows your nominated Travel Company to access special airfares (sometimes cheaper, sometimes with more flexibility) only available to companies who are members on the BA on Business Scheme. 

As well as using these points to book new flights on BA, American Airlines and Iberia, you can also use them for upgrades on qualifying flights, and you can spend points up to one day before travel including making date and time changes to your reward flights. 

If your company books with BA, signing up to this scheme is a no-brainer! 



BlueBiz is the corporate benefits programme from Air France, KLM, Delta Air Lines, Kenya AirwaysChina Southern Airlines, and most recently, Virgin Atlantic who have closed their own corporate loyalty scheme to join. 

The Virgin Flying Co scheme closed from July 1st July 2019, however for anyone who still has points through this scheme, members can continue to spend their Flying Co miles until December 31, 2020. 

Using the BlueBiz scheme, your company will earn ‘Blue Credits’.  

One Blue Credit is worth one unit of your local currency. That means, for example, each Blue Credit is worth one euro for most European companies, unless tickets or upgrades are sold in a different currency in your market. 

For a more in-depth explanation on how you earn these points, Bluebiz have a handy calculator explaining in more detail on their website HERE 

Blue Credits can be used to buy tickets on Virgin Atlantic, Air France, KLM, Delta Air Lines, China Southern Airlines and Kenya Airways or their partner airlines for anyone in your company, so you’re free to share the tickets however you please. 

You can also now use blue credits to offset your company's carbon footprint for flights over the last 12 months. 


Emirates Business Rewards 

Emirates reward scheme is available to any company, charity or club regardless of how many employees you have and similarly to other schemes, works in conjunction with your travellers own flying memberships. 

You will earn 1 Business Rewards Point for each USD 1 spent on the base airfare, including carrier charges but excluding taxes and other industry partner charges. Business Rewards Points are only earned on Emirates flights, and not on codeshare, interline or other partner flights. 

Whether you want to book future business travel or reward your employees, you can spend your Business Rewards Points on flights and upgrades on Emirates. Dynamic Reward Flights are available in every class, and on most Emirates flights. If you want to upgrade one of your employees or a guest traveller, you can use your Points to pay the difference in the fare. 

As these are all free to join, it really is worthwhile spending a little time out of your day registering for any airline’s corporate membership scheme which your business travellers may fly on at some point. 


If you currently use a Travel Management Company, ensure you let them know your membership numbers as they will load them into their systems and the relevant number will automatically pull through each time you book, meaning you can rest assured you are getting the most value for every booking you make. A good Travel Management Company will also help you manage and book with these points and can also assist by advising which flights are available to use points on.  

Are you already signed up for the corporate airline schemes relevant to your own travel requirements? 

If you need any help or advice on how to get the most from your travel spend, please feel free to get in touch, or leave a comment in the box below! 

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About Fraser Jordan

Fraser is one of our experienced Business Development Managers and loves nothing more than helping his clients obtain the latest solutions to help make business travel easier.
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