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Benefits of attending face-to-face events, exhibitions and trade missions

Picture3In recent years, the events, exhibitions, and trade missions’ industry has seen many postponed dates, virtual experiences, and everything in-between. Here at GT Events, we have missed the impact of experiencing a live atmosphere whilst being able to share knowledge and insight with our industry peers.

In this short blog, we focus on the beneficial factors that make face-to-face events, exhibitions and trade missions an absolute must for 2022 and beyond.

#1 Connections

The return to live events has been welcomed around the world with interaction from in-person events and exhibitions being missed, especially the networking opportunities an event presents event attendees with. Online webinars and a plethora of virtual events were a great stop gap during the pandemic, but as event planners we know that you just can’t compete with the face-to-face interaction along with the attendee experience that comes with an event, exhibition or trade mission.

Unique opportunities to build relationships and meet new people are presented to you when amongst potential clients and industry professionals, which might not occur as readily through online channels. Face-to-face communication allows nonverbal cues and body language to be expressed and engaged with, which is essential for building a rapport with international trade contacts.

It isn’t all about new connections when returning to events, nurturing old ones is just as important. After being away from traditional events it’s an ideal time to catch-up and seek new opportunities whilst strengthening existing relationships with people you may not have seen face-to-face for a long time.

#2 Knowledge

With industry insights, speakers and a wealth of people in attendance, events are at the centre of getting the most up-to-date information. Staying up to date with the industry you trade within is essential when meeting and connecting with potential clients. Without up-to-date information it is easy to fall behind – industry events are there to bolster knowledge as well as present breakthrough product launches and innovative solutions.

Not only is keeping up to date with the industry’s latest technology improvements and wider development important, understanding your competitors positioning is vital knowledge which can be gained at these events.

#3 Brand Awareness

Whether you are there to exhibit or be in attendance, in-person events present the perfect opportunity to show your brand or product and raise your profile, generating brand awareness amongst the industry. Exhibitions can be one of the most cost-effective ways to market your business or product on a large scale, allowing you to showcase many aspects of your business and its offering, to a large group of people from around the globe.

Not planning on taking a stand to your chosen exhibition? Usually, other forms of advertising or sponsorship opportunities are available to participate in.

Are you considering attending an in-person event, exhibition, or trade mission this year? Contact Ian and his team at GT Events who are on hand to help coordinate your trip from start to finish, negotiate rates and ensure you are fully prepared for the best travel experience as possible. As experienced events, exhibitions, and trade missions’ organisers our range of services include:

  • Project Support and Planning
  • Pricing and contracting for Exhibitions, Trade Missions and Business Groups
  • Global Destination Management Services where in country support is needed
  • Added value benefits for delegates
  • Duty of care, communication and traveller tracking solutions
  • Exclusive phone number, email and delegate registration for major events
  • 24-hour support and Account Management

T: 0330 004 0510



About Georgia Campbell

Georgia is our Marketing Assistant and loves nothing more than creating and sharing useful business travel content to help our customers. Feel free to contact Georgia if there is anything you’d like to see covered within our business travel blog, she’d love to hear from you!
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