The Beauty International / Top Hair trade fair showcases the latest beauty products in the cosmetics, nail, foot, wellness and spa, and Hairdressing sectors. Professionals from all over the world get an optimum overview of service cosmetics as well experiencing tomorrow’s trends up close leaving visitors inspired by new business ideas business success.
But what trends may you expect to see for 2022? We take a look:
According to industry experts and analysts, the Beauty sector can expect to see lots of innovation in 2022.
2021 Saw the rise in the trend “Skinimalism” a term used for ditching the Multi step skincare routines and using products which focussed on quality over quantity and this wont be going away anytime soon. Following extensive mask wearing and pandemic stress, the majority of end users have increased sensitivity, so expect to see these complaints tackled.
Sustainability in the Beauty Sector
Sustainability is a growing trend in all sectors currently but for the beauty industry it has never been more important. From sustainable ways to dispose of products, to ‘Condensed beauty’ – a new movement coined by The Future Laboratory where beauty formulas are modified to reduce product waste but are still effective.
Another beauty buzzword to know for 2022 which you will likely encounter at Beauty International is ‘cleanical’ products which are a blend of ‘clean’ and ‘clinical’ whilst also taking into account the desire for natural product claims and their impact on the environment.
The beauty industry is looking to redefine masculinity. The Male-marketed beauty and grooming sector is rapidly growing, social media has given men a platform to rewrite traditional gender scripts whilst challenging stereotypes when it comes to beauty. With an expected global sales of $81.2 billion by 2024 – we’re sure this will be on the forefront of everyone’s lips at Beauty International 2022.
Exhibiting or visiting in Dusseldorf for Beauty International / Top Hair but need help with your travel logistics? Contact the GT Events team today who will be on hand to help you from start to finish.
T: 0330 004 0510
Download the flyer HERE